get customers fast
1. Precisely define your target audience.
"Women 35 to
55"
segments them:
What are the 4 types of market segmentation?
What are the 4 types of market segmentation?
The
Four Types of Market Segmentation
- Demographic segmentation.
- Psychographic segmentation.
- Behavioral segmentation.
- Geographic segmentation.
Demographic
It refers to statistical data about a group of people.
Where the above examples are helpful for segmenting B2C audiences, a business might use the following to classify a B2B audience:
It refers to statistical data about a group of people.
Where the above examples are helpful for segmenting B2C audiences, a business might use the following to classify a B2B audience:
A
simple example of B2C demographic segmentation could be a vehicle manufacturer
that sells a luxury car brand (ex. Maserati). This company would likely target
an audience that has a higher income.
Another
B2B example might be a brand that sells an enterprise marketing platform. This
brand would likely target marketing managers at larger companies (ex. 500+
employees) who have the ability to make purchase decisions for their teams.
Age
|
|
Gender
|
|
Income
|
|
Location
|
|
Family Situation
|
|
Annual Income
|
|
Education
|
|
Company
size
|
|
Industry
|
|
Job
function
|
Psychographic
Psychographic
segmentation factors are slightly more
difficult to identify than demographics because they are subjective. They
are not data-focused and require research to uncover and understand.
For
example, the luxury car brand may choose to focus on customers who value
quality and status. While the B2B enterprise marketing platform may target
marketing managers who are motivated to increase productivity and show value to
their executive team.
Personality
traits
|
|
Values
|
|
Attitudes
|
|
Interests
|
|
Lifestyles
|
|
Psychological
influences
|
|
Subconscious
and conscious beliefs
|
Behaviourial
Behavioral
segmentation requires you to know about your customer’s actions. These
activities may relate to how a customer interacts with your brand or to other
activities that happen away from your brand.
A
B2C example in this segment may be the luxury car brand choosing to target
customers who have purchased a high-end vehicle in the past three years. The
B2B marketing platform may focus on leads who have signed up for one of their
free webinars.
Purchasing
habits
|
|
Spending
habits
|
|
User
status
|
|
Brand
interactions
|
|
Geographic
An
example of geographic segmentation may be the luxury car company choosing to
target customers who live in warm climates where vehicles don’t need to be
equipped for snowy weather. The marketing platform might focus their marketing
efforts around urban, city centers where their target customer is likely to
work
ZIP
code
|
|
City
|
|
Country
|
|
Radius
around a certain location
|
|
Climate
|
|
Urban
or
|
|
rural
|
You can identify, the
more potential hosts you can approach.
The women's clothing boutique
that marketed to BMW owners, for example, determined that their likely
customers drove certain types of cars, patronized a certain class of hair
salon, belonged to a health club, and were likely to play bridge. A birdseed
store might come up with a list that includes consumers who shop at outdoor
equipment outfitters or are affiliated with local conservation groups.
Here are 5 easy ways to attract more
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Jun 22, 2016
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Jun 12, 2017
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